This page explains which personal data are processed when you visit this website, contact me or subscribe to my publication, why, and how to exercise your rights.
S Verbaeys - EthicalMM (SComm), avenue Maurice Maeterlinck 12, 1348 Ottignies-Louvain-la-Neuve, Belgium, company number 0642.770.401, represented by Sophie Verbaeys-Reid. For any question about your data: sophie@verbaeys-reid.com.
The contact form. Your name, your email address, your message, your phone number. They are used to reply to you. Legal basis: steps taken before a possible contract, or my legitimate interest in answering enquiries. Kept for three years after our last exchange.
Protection against automated messages. The form uses Google reCAPTCHA, which analyses technical data (IP address, interaction with the page) to tell a person from a bot. Legal basis: my legitimate interest in protecting the website. Google processes these data under its own rules.
Booking a "Let's talk!" call. The 30-minute calls are booked through Calendly. You give your name, your email address, the time slot you choose and, if you wish, a few words about your request. Legal basis: steps taken before a possible contract. Kept for three years after our last exchange.
Subscribing to my publication. My publication is hosted by Substack. You give your email address there. It is used to send you the publication. Legal basis: your consent, which you can withdraw at any time through the unsubscribe link in every email. Substack also processes your data under its own privacy policy.
Embedded videos. YouTube videos only load once you have agreed in the cookie banner. YouTube (Google) may then place cookies. Legal basis: your consent.
Technical data. Like any website, the host records connection data (IP address, date, pages viewed) for security and to keep the website running. Legal basis: legitimate interest.
If you become a client. The data needed to follow your coaching and for invoicing are kept for the period required by law for accounting records.
No audience measurement tool is active on this website at present. If one is switched on, this page will be updated and your consent will be asked for in the cookie banner.
Your data are never sold or rented. They are only shared with the providers needed to run the website: the host (Fake Pictures), Google (reCAPTCHA, YouTube, Google Fonts), Calendly and Substack.
Google, Calendly and Substack are based in the United States. These transfers rely on safeguards recognised by the European Union: the EU-US Data Privacy Framework or the European Commission's standard contractual clauses.
At any time, you can ask to access, correct or erase your data, restrict their use, object to their processing, receive them in a readable format, or withdraw your consent. Write to sophie@verbaeys-reid.com: you will receive a reply within one month.
If you believe your data are not being handled properly, you can lodge a complaint with the Belgian Data Protection Authority, rue de la Presse 35, 1000 Brussels, www.dataprotectionauthority.be.
Details of the cookies used, and how to set your choices, are on the Cookie policy page. Cookie policy.
Last updated: 27/10/2026
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